For consumer electronics, this year wasn’t a big one for cameras but it is rarely. Lets us glance at the Nikon’s announcement making one thing obvious with the new action camera which is going to bring a complete change in the market.
Action camera here represents spherical cameras that can shoot 360-degree videos. The closest analogue and a handful of these on the market is the type of the camera was made popular by GoPro.
2016 is going to see the best products this year as it has proved that these two cameras are heading in the same direction. Nikon has announced the KeyMission 360 degree video action camera which is the first fourth coming line of action cameras.
Nikon is making both of the cameras as a big deal. The only major camera company that has tried to compete with GoPro is Sony due to the lack of competition that GoPro has gone down for more than a year since it has released a flagship camera.
In the year 2014, the Hero lineup was introduced. Nikon can rely heavily on its own supply chain for image sensors and optics could put pressure on GoPro and Sony to innovate much faster. GoPro CEO Nick Woodman is not particularly surprising that it is making one, a spherical video which is the virtual reality in general released a number of high-quality versions of videos in Facebook and Youtube.
Nick’s announcement of the release of the own consumer grade camera feels more concession because his company was not the first one to do something. Nikon to enter the market which could be a great deal for consumers.
Action cameras have become pretty affordable which is especially important for spherical videos while no one has figured out the best way to shoot them.