The holidays have been finished and the quality streets were a time when we enjoy with family and friends. The decorations and bottles are down to the tip of recycling. Everyone are ready to make different resolutions with a fresh start of 2016.
All are focusing on reflecting on paid search activity and investment that take action to invigorate the campaign for New year. With paid resolutions, New year is a great time to reflect on things we need to improve in our life. It might be any resolution either big or small, it’s embarking a new fitness, a new change about being better and making a fresh start.
For this reason, today we come up with four simple paid search resolutions for the next 11 months:-
1) Look closely at your ad extensions- Do you take full advantage of ad extensions? Extensions like- Sitelink Extensions, Call Extensions, Location Extensions, Callout Extensions, Structured snippet Extensions, App Extensions, Automated Extensions Report
Structured Snippets Extensions are the latest addition that allows you to determine potential customers and the type of information would find more useful. It is important to develop an extension strategy for your accounts while using extensions. You should know which extensions are used for your business and monitor the performance.
2) Account clean up- It’s time to pause the keywords which are not performing as well as add new opportunities ad groups. It is important to do cleanup, as for developing labels it is effective in organizing your campaign and monitor campaigns.
3) Mobile paid search- 2015 was the year of Mobiles and 2016 will be the year of Mobile advertising. Mobile ads spend more than $100 billion last year while more than 80% searches have been performed on Smartphones, which were mobile paid resolutions.
4) Ramp up remarketing- Knowing your customers and providing ads based on what they need. 2016 is the year of predictive marketing. Remarketing simply means to retarget your customers on your website and also bring new potential visitors.