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    Marketing Tips for LinkedIn

    Introduction

    LinkedIn is a social media platform, which was designed specifically for business people. Its main goal is to enable registered members to establish and document networks of people they trust and can work with professionally. It was founded in December 2002 and launched on May 5 2003. This is a site that is important both to recruiters and job seekers. It further helps to bring the two groups together online and in a professional way. However, one would need the Best LinkedIn Training to use it effectively.

    How to join

    A person can join linked in through the basic membership, which is free. The members in the site are called connections and it is good to note that unlike other social sites these connections must have a pre-existing relationship. A member has his /her own page, which emphasizes his/her skills, employment history and education levels. People also get to access lots of professional network news feed, which is important in careers.

    Reasons for joining LinkedIn

    With the nonstop growth in social media over the past years, it has become imperative for one to train on the best ways to utilize this tool effectively. Since the main goal for setting up a LinkedIn profile is to connect with professional people and improve one’s career, it is important that one acquires the training on how to go about it. The reason for this is so that people can create an efficient lead and position themselves as an authority within their niche or industry.

    The essence of proper training

    Many recruiters have turned to technology when it comes to hiring new employees. Gone are the days when people used to send hard copies for a job position. More and more employees are relying on social media when recruiting, while prospective employees also rely on social media to search for jobs and advertise themselves. Both these groups need to have some basic training on how to maximize this social media to their benefit.

    Marketing tool

    The Best LinkedIn Training has to do with how people market themselves either as prospective employees or employers. As a recruiter, LinkedIn training can enable you to have a competitive advantage over the other businesses. One can also get tips on how to increase efficiency by hiring the best candidates. This training also helps one to know which technology to use, and how to use it. As a result, the recruitment process becomes faster.

    Cost cutting solutions

    Recruiters are also very keen on efficiency and cutting down costs, and the Best LinkedIn Training should be able to help them on this. Technology is a big part of the process and the recruiters should be trained on how to use it to their advantage. The trainers work with the recruiters to create the best recruitment software and set up effective recruitment websites.

    The training that recruiters get helps them to know how to advertise their jobs effectively. It also assists them in sourcing, contacting and managing the best candidate. They are shown how to optimise their profile pages and images. In these ways, they attract more talent, increase their professional connections and get more applications.

    Conclusion

    For the employees, having the Best LinkedIn Training enables them to be able to create the best professional profile page. This is very important as it is their initial marketing tool to the recruiters. Prospective employees also need to get training on how to handle this social networking site. The reason is that this is a professional site unlike other sites. How one portrays himself, matters a lot in LinkedIn as prospective employees are viewing ones page.

    Sandy
    Sandy
    He is an SEO consultant and enthusiastic learner. He writes about various topics on Techno Xprt, sharing his deep understanding and passion for writing.

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