New Product Announcements at Adobe EMEA Summit
Some new and big products were announced by the Adobe on the first day of its EMEA Summit. The new additions belonged from the categories of Data Science and Advertisement. In case of data science the new capabilities included the Adobe Document Cloud, Adobe Creative Cloud and the Adobe Marketing Cloud. In advertisement category, Adobe’ new products cover the ability to provide contextualization and customization to its customers.
Research Released by the Adobe
In the research released by the Adobe at show, many important results were revealed about the tendencies of online customers. Research was followed by a survey that included more than 5000 internet users. It revealed that on Average, Europeans are connected to three to six devices. 85 % of online customers switch these devices during online tasks. Only 40% of these customers seemed satisfied with the consistent and personalized provision of services across these online devices.  According to research the major reason in increase of online customers is due to increase in smart phone traffic up to 36%.
The basic aim of the latest products of Adobe is to provide advertisers with a chance of properly targeting their online customers in right direction. This is indeed a major move to prevent the ad bans by customers.
Features of the Adobe’s New Internet Marketing Products
The very basic features of the adobe’s new internet marketing products include the Adobe Dynamic Creative Optimization, Mobile audience acquisition, Location Data, Video Advertisement and Reporting Advancements. All these features are targeted at providing internet marketers with better insight of customer. At the end of the process Report Advancement feature will ultimately give analytics about customer’s records and the way they seem to be interested about the products. The most important benefit is the insight about customer’s engagement with ads.