SEO has now become an involuntary function of marketing for all sorts of businesses, right from the professional service firms to enterprise solutions providers. Still, there are a wide array of enterprise solutions providers and a lot of companies who are still struggling to integrate SEO successfully into their digital marketing efforts. Over past many years, SEO has become an extremely viable marketing outlet that brings results in more qualified leads and ultimately, more customers.
Yes, still there are many small businesses who are still afraid that SEO will take up a lot of time and money without leading to quality outcomes. Well, most likely will not see big results overnight, but it is necessary that one should take the step in the right direction. Let’s take a look at three tools that will help make your SEO investment a fruitful one.
SEMrush – Competitor analysis:
SEMrush is arguably the strongest competitor analysis tool out there when it comes to SEO. Proper competitor analysis is a crucial part of marketing in general. With the help of quality analysis of your competitor’s presence, messaging and promotions, one can also gain an understanding of which channels to target and how to tweak your strategy in a way that maximizes conversion rates.
Ahrefs – Keyword research:
The foundation of any marketing campaign should start with quality research on the goals and desires of your target audience. Ahrefs has a revamped Keywords Explorer tool to help you gain these valuable insights. Ahrefs also gives you thousands of keyword suggestions for your campaign which you can analyze by:
- Cost per click
- Number of words in a keyword
- Monthly search volume
- Traffic share per domain
- Number of search results
- How often people search for the keyword again
- Top countries where the keyword is searched
Brandwatch – Social media monitoring:
Brandwatch is a handy tool that lets you burrow into sources of consumer opinions across the social web. On the back of the huge “social” index that Brandwatch has built up, it can provide a breakdown of:
- Topics on which influencers are currently writing
- What trends impact your industry at the moment
- The demographics of your audience
- Brand reach and visibility
Audience activity, engagement and sentiment on various channels