Smartphones are owned by many people in this world. The use of tablets are high in demand this year. On a whole an average person spends more time in using their laptops and phones.
Companies are highly investing in engaging consumers across laptops, smartphones to get attention of the consumer and grow the business.
Online advertising with a number of devices and channels that are available for users to access content and make decisions which is very challenging. But comparingly it has never been so important as before and therefore, companies are making more number of options to browse and to make purchases than before.
E-commerce is basically a defining strategy that has established a territory which means designing and defining to reach out audience with a specific characteristic.
The strategies that define E commerce in growing the business and also in attracting the users –
- No stopping mobile – A number of people use mobile phones, more than 1.4 billion transactions are done by the customers on all the devices which they use. According to the state of mobile commerce report, companies have a benchmark in regards to the success in e-commerce. Recently, with the release of mobile commerce accounts for 35 percent of all e-commerce transactions.
- All devices matter – Customers use multiple devices before making any purchase and it accounts to 40 % of all e-commerce transactions. Some start browsing through apps while some browse on their smartphones and tablets to research on the particular device, at the end they make the purchase and get experience to be relevant and consistent.
- Desktop remains a powerhouse – Digital advertising which is a powerful tool in the market which is reaching customers to the very extent and desktops, laptops are used mostly in the corporate world. Mobile shopping which is on high demand and a key device for customers to purchase.