TWITTER

Twitter is expected to field bid in this week but it seems big tech giants are not going to bid for Twitter. After the report of Google pulls out of proposal of the takeover, the shares of Google collapsed to 11 percent. According to the reports of Recode, Google is not moving forward with the acquisition now. Google was considered as the most potential bidder for Twitter as it has been considering deal options from September. Apple is also more unlikely to bid and leaving Salesforce as the only suitor. Disney initially showed interest to make a bid but now reportedly its interest has also cooled. The timeline seems ambitious when it is compared to the most acquisitions and mergers, along with binding offers of acquisition due in the next two weeks. People are saying that Salesforce has now emerged as the most potential aggressive buyer. Salesforce and Twitter declined to make any comment.

Google and Disney also did not return the request for comment. Jack Dorsey, who is the chief executive Twitter has expressed his desire at the company’s board meeting to keep the company independent and also said that he did not want to sell it. Acquisition by Salesforce will allow Twitter to set its focus to mining its database of tweets and to customer service communications for the business intelligence. On the other hand, Disney may seem Twitter as an online platform for its entertainment and sports programming as twitter is now increasing the video content it streams. Twitter is struggling hard to generate both profit and growth, despite having heavy monthly active users and more growing presence. The company has already missed the sales expectations of Wall Street in both the quarters of 2016. So finally the process of selling Twitter is happening but Google and Apple decision of not buying Twitter are bit shocking. Twitter can give Google an improved social layer but still Google is not interested in the bid.