Gmail Ads are the opportunities that Google has given in order to reach out people wherein they spend of time in their inboxes. Many things are revealed by Gmail Ads.
What are Gmail Ads actually?
Based on the account activity of their personal ads Gmail ads target users within the promotion tab. In 2013, Gmail sponsored promotions have been used and they have become finally available to the advertisers in 2015.
Here are the top most seven exciting findings on Gmail ads making the most out of Adwords:
Mixing up with different Ad formats – Gmail ads have different ad formats from which you need to choose
Gmail single promotion template
Gmail catalog template
Gmail multi-product template and
Gmail image template
Using them you need to find the different types of work with different Gmail ad formats.
Don’t forget deep click analytics – You need to check what people do after they open their gmail accounts as open rates are important.
Google has all the specific metric campaign to be turned on by default as it is critical to monitor these forwards, saves to your campaigns.
Go nuts with competitor keywords – Targeting your own brand terms, also include targeting keywords of your competitor’s brand terms.
People who are competitors for your products get emails from the competitor’s as brand terms. Targeting your competitors is a solution that will increase quality score and lower CPCs.
Keyword targeting instead of remarketing – Remarketing works well because past browsing history is a great predictor of activities.
Using Emojis – Emojis increase open rates. Emojis is relevant as they make subject lines pop on mobiles.
Email marketing campaign data – Email marketing is the most popular channel as many companies are involved in it. Therefore, it increases the performance report.
Raise CTR and SCORE – Quality score exists in Gmail ads by increasing them you get huge rewards.